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New Survey Tracks E-Book Reader Trends
L.E.K. Consulting interviewed more than 2,000 U.S. households and found several surprising implications for the way consumers use both old and new media.
...The "e-reader Republic" is here - e-readers are a big driver of growth in the book and magazine markets, and e-readers are also significant consumers of new media overall.
E-readers are driving readership and becoming a growth driver for the book and magazine market -- the "iPod Nation" consumer segment is good, but the "e-reader Republic" offers even more opportunities for new media services
Additionally, the "e-reader Republic" is a growing and largely un-mined demographic. e-reader users consume a remarkable 18.2 hours of new media per week in comparison to the average consumer. This area has seen major growth in the past year, and promises more as a greater selection of books become available in this format, and competing e-readers begin to gain market share.
L.E.K. Consulting is a global strategy consulting firm that specializes in corporate strategy, transaction services, and performance improvement.
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